Where it helps
Visual brand guidelines help multiple teams make consistent design decisions when they prepare proposals, presentations, and other recurring materials. The guide is especially useful when an existing logo has been applied in several different ways.
How the work takes shape
NexSar documents approved uses of the logo alongside color, typography, and image direction. The example applications show how to put those decisions into practice, and the editable guide is available to maintain over time.
Example engagement
A growing services firm could give its sales team, website editor, and outside designer one reference for applying its identity to their different materials.