Where it helps
This consultation fits teams deciding how to approach a new website, a redesign, or a storefront. It helps stakeholders identify what a platform must support for customers, editors, and the people running the site.
How the work takes shape
The session compares up to two approaches against the business goal and operating constraints. The written launch brief records the priority content, required features, and dependencies to resolve before a build.
Example engagement
A distributor deciding between an inquiry site and an online store could use the session to identify required product information, publishing ownership, and which customer actions should be available at launch.